PROSWEETLAB
PROSWEETLAB
PROSWEETLAB
PROSWEETLAB
Brand Design
Brand Design
Brand Design
Brand Design
Landing Page
Landing Page
Landing Page
Landing Page
Logo and Colors
Logo and Colors
Logo and Colors
Logo and Colors
Made in Illustrator
Made in Illustrator
Made in Illustrator
Made in Illustrator
Design
Design
Design
Design
Made in Figma
Made in Figma
Made in Figma
Made in Figma
Mockups made in Photoshop
Mockups made in Photoshop
Mockups made in Photoshop
Mockups made in Photoshop
Project Info
Project Info
Project Info
Project Info
Project Type
Project Type
Project Type
This project aims to create a brand identity for a biotech startup. The core elements include the name, color palette, logo, and graphic elements. It also involves the development of an initial landing page to host basic information and contact details.
This project aims to create a brand identity for a biotech startup. The core elements include the name, color palette, logo, and graphic elements. It also involves the development of an initial landing page to host basic information and contact details.
This project aims to create a brand identity for a biotech startup. The core elements include the name, color palette, logo, and graphic elements. It also involves the development of an initial landing page to host basic information and contact details.
Brief and Problem
Brief and Problem
Brief and Problem
The startup's focus is the production of protein-based sugar substitutes. In this instance, the project required the development of a name, color palette, logo, and designs for various materials — specifically, presentation slides and business cards.
An additional task involved creating a web placeholder in the form of a landing page.
The startup's focus is the production of protein-based sugar substitutes. In this instance, the project required the development of a name, color palette, logo, and designs for various materials — specifically, presentation slides and business cards.
An additional task involved creating a web placeholder in the form of a landing page.
The startup's focus is the production of protein-based sugar substitutes. In this instance, the project required the development of a name, color palette, logo, and designs for various materials — specifically, presentation slides and business cards.
An additional task involved creating a web placeholder in the form of a landing page.
Solution
Solution
Solution
The name was derived from three key elements of the company: "PRO" - Proteins, "SWEET" - Sweetener, and "LAB" - Laboratory. So there we have it - "PROSWEETLAB"!
The color palette was developed in close collaboration with stakeholders. The final result can be seen in the images above.
During the logo design process, visual connections were established between the imagery of something sweet (candy) and the visual structure of protein. You can view the result in the Colors & Logo section.
The name was derived from three key elements of the company: "PRO" - Proteins, "SWEET" - Sweetener, and "LAB" - Laboratory. So there we have it - "PROSWEETLAB"!
The color palette was developed in close collaboration with stakeholders. The final result can be seen in the images above.
During the logo design process, visual connections were established between the imagery of something sweet (candy) and the visual structure of protein. You can view the result in the Colors & Logo section.
The name was derived from three key elements of the company: "PRO" - Proteins, "SWEET" - Sweetener, and "LAB" - Laboratory. So there we have it - "PROSWEETLAB"!
The color palette was developed in close collaboration with stakeholders. The final result can be seen in the images above.
During the logo design process, visual connections were established between the imagery of something sweet (candy) and the visual structure of protein. You can view the result in the Colors & Logo section.
Tools used
Tools used
Tools used
Logo was created in Illustrator, following preliminary pencil sketches.
Materials and prototyping were implemented in Figma.
Landing page was built and published using Figma Sites.
Mockups were created in Photoshop.
Logo was created in Illustrator, following preliminary pencil sketches.
Materials and prototyping were implemented in Figma.
Landing page was built and published using Figma Sites.
Mockups were created in Photoshop.
Logo was created in Illustrator, following preliminary pencil sketches.
Materials and prototyping were implemented in Figma.
Landing page was built and published using Figma Sites.
Mockups were created in Photoshop.
Copyright © 2026 Alex Klinov
Copyright © 2026 Alex Klinov